3 Ways We Keep Our Clients Involved in the Video Creative Process

1. Pre-Production

Pre-Production in arguably the most important and most overlooked stage of the creative process. If done well, we can maximise the budget of the project, capture great footage in a beautiful, controlled environment, and craft a video that is exactly what our client was expecting and that is effective in achieving their goals.

At Pepper, we reverse engineer our video projects. Starting with the client’s needs:

  • What are the outcomes the client is looking for from the video campaign?
  • What are the distribution channels for the content created?
  • How can we maximise the usefulness of the content across multiple platforms?

We will not turn a camera on until we have sat down with the client to discuss their needs and created a shoot planner, as well as either a storyboard or an audiovisual board.

We find it the most effective for clients to join us in our boardroom for snacks, coffee, and a chat so we can iron out the logistics of the shoot.  

Only then can we start to choose locations, decide if talent is needed, organise what gear to bring, and plan how many camera operators we will bring. Every job has different needs however the highest quality is always at the forefront of our minds

2. Shoot Days

We love having our clients involved in shoot days! Whether we are coming into their workspace to meet their team, or they are joining us on set at the studio, or any other Sunny Coast locations.

It is vital to us to make sure we are capturing everything the client and our producers have planned on the shoot day as quite often it is almost impossible to have a second shot. To ensure that the vision of the client is aligned with the camera operator, our cinema camera is equipped with a CineEye wireless transmitter.

This allows up to 5 IOS or android devices to connect and view what the camera is capturing in real time on set. We always ensure we bring the Pepper iPad along for our clients to have a front row seat to their production as its being filmed.

Clients can get a feel for what we are capturing, let us know if there’s any issues with the footage such as background items that they would prefer not to show, uniform mishaps or product features they would like to highlight.

We find that it can be quite difficult to notice these things until the footage is in front of you and with this technology the corrections can be made on the day, not in post!

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Watch to Learn How To Use Frame.io

3. Post-Production

If the 2 steps above have been followed correctly, post-production should be a breeze. We know exactly what the client is expecting, they have already seen the footage live on the day, now we simply craft it into the video they are expecting.

However, there will always be some changes that need to be made between a first draft video and a fully finished video ready to go live. We always include 2 rounds of changes on each video project, and we use Frame.io to do so.

Frame.io, which was recently acquired by Adobe, is a fantastic web-based platform that allows multiple people to collaborate on a video project.

leave time specific notes, mark up video frames or view a side by side between drafts.

Frame simplifies the feedback stage in post-production and allows us to make sense of client notes much more easily, as well as help us to communicate back and forth with clients in real time.

 

If you’re a control freak like us and want to micromanage your next video or photo projects, please reach out to Pepper to see how we can help. We want to make sure you are as involved in the production as possible to bring your vision to life!