We all well and truly know by now just how effective video is. To be honest, I don’t know why I’m writing this blog (just kidding, SEO and keyword-rich content are important, too). People are visual, and video is engaging, so it’s no wonder video is...
We all know you shouldn't judge a book by its cover - but when your customers are looking for a business to solve their problems, that's exactly what they do. They search online, click on the search results and come face to face with your...
A documentary is an amazing way to share the story of your business, it’s people and the community around it. The benefits of documentary-style content go beyond simple video content; it creates a narrative that between the audience to your business, forming a connection that...
ABOUT THE CLIENT. The Fleet Office is unique business in the market, providing tailor-made fleet solutions for mobile business at an affordable price. Jim Lee is the managing director of The Fleet Office who recently engaged Pepper Productions for a video production project. THE CHALLENGE. The Fleet Office...
Video content is a powerful and effective tool for communicating your brand. It allows you to produce personalised and captivating content and ‘be there’ when you can’t be. Once a nice-to-have, today corporate video content is essential for both branding a business or as a...
Social media platforms like YouTube, Instagram, Snapchat and Facebook and changing the way we interpret content and information online. Defined as any digital video designed to be viewed, shared and experienced through social media channels. In fact, more than 85% of all online content is...
Have you ever realised just how effective Facebook advertising for business is at targeting the right people, in the right place, at the right time?! With nearly two-billion active daily users, it’s hard to ignore Facebook’s customer-reaching potential. But where do you start? How can you...
Media across the digital and social landscapes are changing so quickly that it can often be hard to keep up with the latest trends and technology. Trying to differentiate between your SEO, CMA, SMM and SEM is hard enough without having to worry if the...
When online and using social media, which posts catch your eye the most? If you’re like most people, it’s going to be the posts that have a visual element to them - images, memes, or videos. Focussing on video content (because that’s what we do),...