How corporate videography increases trust in your brand

Every business professional knows that first impressions matter, and you rarely ever get a second chance at them – so make sure you make yours count! A first impression begins well before you meet your customers, in the awareness stage of the customer journey. This typically starts on your website. This is why showing the smiling faces of your team through corporate videography on your website and social media is one of the best and easiest ways to make a great first impression. It can make your audience feel comfortable about working with your company and create trust with your potential customers.

We have proof surrounding the power of corporate videography. Let’s discuss the stats! 

  • 82% of consumers have greater trust in a company with good corporate videography.
  • 77% of consumers are more likely to buy from a company with good corporate videography.
  • 67% of consumers say that the quality of videos is “essential” in selecting or purchasing a product or service from a brand.


Good corporate videography not only builds trust but sells your brand…

Good corporate videography is a valuable marketing tool for developing a credible reputation and trust with your clients. Working with a professional videographer demonstrates your commitment to your professional appearance. It communicates your product’s or service’s value, establishing trust with your audience. People tend to judge by appearances, and the same goes for businesses; that’s why setting the standard for your business appearance through good high-quality corporate videography is the way to go!

Why shouldn’t I use low-quality videos? 

Using poor or low-quality videos can damage your company’s reputation. This can affect the potential trust customers have in your brand and, resulting in a lack of interest in purchasing your products or services. This is because they believe they will also receive the same low-quality products or services. Good corporate videography improves your audience’s trust. This can result in an increase in sales through the conversion of potential customers into returning customers. When someone browses your website or social media and sees a low-quality video,  this may create a negative connection. Consequently, they may choose to shop at the next business that looks more professional and trustworthy.

Has this convinced you to invest in corporate videography? People like to do business with people, and putting yourself, and your employees in the limelight gives your brand a human face. Your clients will feel like they’re interacting with a real person rather than a faceless entity. Simply put, corporate videography gives you credibility and helps you to build trust with clients!

Keen to see what Pepper Productions has to offer? Drop us a line today and check out our work!

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