Social media platforms like YouTube, Instagram, Snapchat and Facebook and changing the way we interpret content and information online. Defined as any digital video designed to be viewed, shared and experienced through social media channels. In fact, more than 85% of all online content is viewed on mobile, so if you aren’t creating your content with this in mind, it might not have the effect you want. Businesses are rapidly catching on to the fact that if you want to reach and engage with your target consumers, you need to be using these social media channels, and you need to use video.
Social video isn’t the same as viral videos. Your goal isn’t just to get millions of likes on your post. While that would be great, what you really want with your social videos is content that will resonate with people and help your business to connect with your target market. You want to appeal to and offer something to your target market through the content, creating share-ability and customer engagement.
Still not convinced? Let’s take a look at some figures…
Did you know that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? In fact, video performance on social media is doing so well that over 60% of marketers are looking to increase investments in this medium over 2017.
Facebook is still dominating the social video market right now. It was rated as the most impactful social media platform. In fact, there are Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016) With the release of their latest feature, Facebook Live Videos, Facebook has rapidly become the primary platform for small business owners.
Ranked a close second, YouTube is the second largest search engine after Google and the second most popular social platform after Facebook. Not only are businesses and marketers using the platform to upload their own content, they are using it as a paid advertising source too. Over the next 12 months, it is expected that YouTube’s paid video and advertising offerings will see the most substantial growth.
For a platform only designed for mobile, Instagram is a strong social channel with huge growth since its release. The content featured on Instagram is highly visual and allows a strong creative presence. Many marketers are jumping at the chance to be original and innovative in this space; from short Boomerang clips to GIFs, organic videos, and quality productions.
Social Video Success
When it comes to analysing the data and results of your digital efforts, the numbers can become a little confusing. Did you know that Facebook and YouTube are the top two platforms rated the best for generating and collating valuable data and analytics? These platforms enable businesses who accurately target with target market online through age, interests, location and even income. Never before have big and small businesses alike been able to precisely dictate who is seeing their ads and products.
“Social video is creative that actually works, just look at the facts”.
As we humans are very visual creatures, it’s no surprise that businesses across all industries are taking advantage of social video. It is a unique medium, giving us the ability to connect and engage with viewers (not just distract them). Social video is ‘creative’ that actually works, forming memorable connections with audiences.
At Pepper, we work with our clients to produce professional videos for website, social media and advertising platforms that will engage with your target market. You can check out a few of the videos we have produced for some of our clients here. Are you ready to take your brand to the next level? Get in touch with our team today.