The importance of good product photography on your eCommerce site

eCommerce has taken the internet by a storm, with up to 24 million eCommerce sites across the entire globe. But what makes an eCommerce site successful? When creating a successful eCommerce site, many things come into play, but the one thing that sets apart a good site from a bad one is good product photography. It’s true when they say a picture is worth 1,000 words…

The aim of the game is to showcase your products in a way that’ll have them flying off your shelves. Without good product photography, it’s hard to convert potential buyers into customers. You need to show them what they’re paying for with top-shelf product photography, no matter what you sell! This gives your customers enough context and information about your product. It answers all their questions or concerns, converting them into customers without hesitation.

What is good product photography?

You want your images to “speak for themselves,” showcasing the value of your product. Highlight your product’s features, colours, and textures, so potential customers can see what they are buying. Product images give your audience the first impression of your brand. Using grainy or low-resolution images will ultimately result in losing conversions, which is why investing in good product photography is vital.

What are the benefits of good product photography?

So, we know good product photography will boost your sales, but why else is it useful? Take a look at the four benefits of product photography.

1. Stand Above Your Competitors

Good product photography sets you apart from competitors. According to a study, 53% of consumers found images more important than ratings or reviews. This says a lot! Using blurry or low-res photos will make your brand look untrustworthy (especially if your brand is new to the market and has no reviews), leading potential customers to shop elsewhere.

Likewise, stock images or iPhone photography is out of the question if you want to be competitive in the eCommerce market. The brain can remember over 2,000 photos with 90% accuracy over a week. Capturing impactful content is a must and will help you stand out from the crowd! If you use stock images, it’s likely your competitors may very well be using the same images. This is not a good look for your brand. Although iPhone photography can look good in your camera roll, uploading it online is a different story, with images looking blurry, distorted and unprofessional.

2. Stand Out To Your Potential Customers

Good high-quality images will grab your target audience’s attention and allow them to see the product as if they were shopping in-store. Statistics show that 22% of eCommerce returns are due to inaccurate product photos, impacting business and brand image. The goal of having good product photography is to make your brand rise above the noise, becoming impactful and memorable. Good product photos are very influential, with more than 75% of online shoppers purchasing a product based on the product photos.

3. Boost Your Brand Awareness

Take your high-quality product photography further than your eCommerce site. Spread the word and share your product images on social platforms. It’s been reported that good product photography is 40% more likely to be shared on your social media accounts, increasing brand exposure and awareness.

4. Boost Your Brand’s Credibility

Put yourself in your customer’s shoes; what would they want to see? 63% of consumers said good images are more important than a product description. Good product photography builds trust and credibility between your brand and your audience. Online shopping for most people is risky, especially if you’re a new customer. Reassuring your audience that your brand is legitimate through good product photography is essential.

How can we help you?

We’ll shoot professional, clear and bright images for your eCommerce store. Shot in a studio environment, we have access to camera-quality lighting. You’ll be able to accessorise your products with props and a backdrop of your choice. Not only that, we’ll source any necessary talent, models AND film on location per your requirements.

The result? You’ll receive photos and clips to populate your website and social media. And you can use these assets to create additional marketing material – the opportunities are endless!

Keen to see what Pepper Productions has to offer? Drop us a line today and check out our work!

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