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eCommerce has taken the internet by a storm, with up to 24 million eCommerce sites across the entire globe. But what makes an eCommerce site successful? When creating a successful eCommerce site, many things come into play, but the one thing that sets apart a good site from a bad one is good product photography. It’s true when they say a picture is worth 1,000 words…
The aim of the game is to showcase your products in a way that’ll have them flying off your shelves. Without good product photography, it’s hard to convert potential buyers into customers. You need to show them what they’re paying for with top-shelf product photography, no matter what you sell! This gives your customers enough context and information about your product. It answers all their questions or concerns, converting them into customers without hesitation.
You want your images to “speak for themselves,” showcasing the value of your product. Highlight your product’s features, colours, and textures, so potential customers can see what they are buying. Product images give your audience the first impression of your brand. Using grainy or low-resolution images will ultimately result in losing conversions, which is why investing in good product photography is vital.
Likewise, stock images or iPhone photography is out of the question if you want to be competitive in the eCommerce market. The brain can remember over 2,000 photos with 90% accuracy over a week. Capturing impactful content is a must and will help you stand out from the crowd! If you use stock images, it’s likely your competitors may very well be using the same images. This is not a good look for your brand. Although iPhone photography can look good in your camera roll, uploading it online is a different story, with images looking blurry, distorted and unprofessional.
Take your high-quality product photography further than your eCommerce site. Spread the word and share your product images on social platforms. It’s been reported that good product photography is 40% more likely to be shared on your social media accounts, increasing brand exposure and awareness.
We’ll shoot professional, clear and bright images for your eCommerce store. Shot in a studio environment, we have access to camera-quality lighting. You’ll be able to accessorise your products with props and a backdrop of your choice. Not only that, we’ll source any necessary talent, models AND film on location per your requirements.
The result? You’ll receive photos and clips to populate your website and social media. And you can use these assets to create additional marketing material – the opportunities are endless!