Resources for using video.

So you’ve got a killer social media video that showcases your brand’s unique story in a powerful and engaging way. What’s next?

Maximizing the potential of your social media video requires a comprehensive strategy that leverages the right tools and resources.

Here are some handy links & resources that will help you take full advantage of your new video.

Use these resources as a guide to utilise your social media video. You can also reach out to us at Pepper Productions and our sister company Chilli to have our experts use your video in the most powerful ways for your business. Reach out to us and we can put together a package to start getting you results today.

Organic Content Resources



Handy Tip: Did you know you can have your YouTube video embedded on your website or a landing page? This is one of the offerings Pepper Productions & Chilli can help you with. Just ask us!

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Once you’ve added your Video to YouTube, you can post the video link in LinkedIn in a business page update & you can add the link into your business page information & description.

Paid Advertising Content Resources

Boosted Facebook Post

Instagram Promoted Post

Much like boosting, Instagram promoted posts are the simplest way of setting up Instagram ads. Once you’ve linked your Facebook & Instagram accounts in business manager (see links below) and created an ads manager account & assigned it to your Instagram account & your Facebook ads account. 

Facebook Video Ads


Don’t have an ads account? Here’s how to:


Instagram Video Ads

You can also follow the Facebook video ads steps above, and select Instagram placements instead of or in addition to the Facebook placements, at the ad set level. Just make sure the video specs meet the Instagram size recommendations.

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LinkedIn Video Ads

Youtube Video Ads

YouTube Ads are set up within your Google Ads (formerly known as AdWords) account.

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