USING YOUR VIDEO - RESOURCES

So you’ve got a killer video which is engaging and tells your unique story in a powerful way. Now what?

Here are some handy links & resources that will help you take full advantage of your new video.

Use these resources as a guide to utilise your video. You can also reach out to us at Pepper Productions and our sister company Chilli to have our experts use your video in the most powerful ways for your business. Reach out to us and we can put together a package to start getting you results today.

Organic Content Resources

YouTube

Create a YouTube Account https://support.google.com/youtube/answer/161805

Upload a video to YouTube https://support.google.com/youtube/answer/57407

Handy Tip: Did you know you can have your YouTube video embedded on your website or a landing page? This is one of the offerings Pepper Productions & Chilli can help you with. Just ask us!

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Facebook

Add a video to your page
https://www.facebook.com/help/569

Create a cover video
https://www.facebook.com/help/1324

Post a video story: https://www.facebook.com/help/182540

LinkedIn

Once you’ve added your Video to YouTube, you can post the video link in LinkedIn in a business page update & you can add the link into your business page information & description.

https://www.linkedin.com/help/linkedin/suggested/8259

https://www.linkedin.com/help/linkedin/answer/71216

Instagram

Posting a video on Instagram: https://help.instagram.com/

Instagram Story: https://help.instagram.com/1257341144298972

Paid Advertising Content Resources

Boosted Facebook Post

Here’s how to boost a Facebook post https://www.facebookblueprint.com/student/activity/

Instagram Promoted Post

Much like boosting, Instagram promoted posts are the simplest way of setting up Instagram ads. Once you’ve linked your Facebook & Instagram accounts in business manager (see links below) and created an ads manager account & assigned it to your Instagram account & your Facebook ads account, follow these steps: https://www.facebook.com/help/1067656009937668

Facebook Video Ads

Follow this link for how to create a video ad on Facebook: https://www.facebook.com/business/help/1381779698788633

Don’t have an ads account? Here’s how to:

Create a business manager in Facebook https://www.facebook.com/business/help/1710077379203657 

Add an ad account to your business manager (along with how to add your page, your Instagram account and invite people to give them admin access) https://www.facebook.com/business/help/530540643805698

Set up your payment options for your ads account.
https://www.facebook.com/business/help/132073386867900 

How to link your Instagram account to a page you manage https://help.instagram.com/1094643983940381

 

Instagram Video Ads

Here’s some info on Instagram video ads – https://business.instagram.com/advertising/#setup

You can also follow the Facebook video ads steps above, and select Instagram placements instead of or in addition to the Facebook placements, at the ad set level. Just make sure the video specs meet the Instagram size recommendations.

Youtube Video Ads

YouTube Ads are set up within your Google Ads (formerly known as AdWords) account.

About Video Ads https://support.google.com/google-ads/answer/6340491?hl=en

https://www.youtube.com/yt/advertise/how-it-works/

You can learn about how to use Google Ads at Google’s Academy for Ads https://academy.exceedlms.com/ – the video specific information is https://academy.exceedlms.com/student/collection/9100/path/11025

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