The importance of video marketing has been growing for years. Now, that growth is only accelerating. 

According to Hubspot, more than 50% of consumers want to see video content from brands more than any other type of content. That means businesses who aren’t making the most of video marketing are missing out on some serious opportunities.

At Pepper, we’re driven to help businesses smash their goals and engage with their target markets through awesome video content. To help you understand why you should consider professional video production for your business, we wanted to explain how it can help.

Share your story through video marketing.

Every business has a story to tell. The brand you’ve built from the ground up deserves to have its story told in a unique way that cuts through the noise and connects with your audience.

Online video content isn’t just useful for entertainment. Talking directly to your customers about your product, service or background not only builds trust in your business, but also helps organically boost your online presence.

Last year, video accounted for about 15% of all content on Facebook. If you’re looking to boost your page views and engagement, video content is a sure-fire way to make your brand stand out on social media. 

Video ads are also one of the most effective ways to drive clicks to your website, with a recent report stating they get at least twice the amount of clicks as regular Facebook ads.

Drive conversions with effective video content.

Most businesses say video has helped them increase traffic to their website. And as Forbes reports, having a quality video on your landing page can increase your conversion rates by more than 80%. 

Video has transformed how we find and engage with brands online. It’s revolutionised how businesses make connections and conversions, and the options are endless.

How to make video marketing work for you.

Have you thought about who you want to view your content? 

A stand-out brand video or client testimonial is great for your website. But a video that’s designed to get you the best ROI will be everywhere.

When planning a video, strategic storytellers (like us 😎 ) will think of how to make it go the distance. Your brand’s authenticity should stand out on the platforms that matter in order to draw in new and existing customers. Go where your customers are and share your story through video.

Video marketing is no longer just a piece in the puzzle. It’s an entire marketing strategy designed to share your authentic story and get results. Need help getting results with effective video marketing? Contact our team of passionate creatives today!