Corporate video production offers a human touch to your marketing content

The effectiveness of video for businesses has taken a huge turn in recent years. Instead of a direct sales pitch, business now see a huge potential in telling an insightful story with a personal view inside from the inside of a business. This allows customers to gain a deeper understanding of what a business does, why they do it and how it should matter to them. The people you include in your video are your storytellers, so by choosing people who are diverse and represent the company in many ways, you can create a strong narrative that engages the audience. Including a range of characteristics, including length of employment, their area of work, their passion, their backgrounds, ages etc. will keep your video realistic and honest, impacting how your potential customers interpret it.

It can be as formal or informal as you need

The beauty of documentaries, is that it can be raw and (seem) unplanned. The more honest and realistic your video is, the more people trust that the company is being transparent with them, building a stronger connection. Although there is a lot of behind the scenes planning necessary to develop a high-quality video that portrays the right message, documentary videos allow a more subtle artistic approach. This type of content is not only engaging; it’s highly shareable and resonates with more people, whether they are a potential customer or not. It pays to remember that people and word of mouth is one of the strongest sales generator, and in todays market, people are buying because they believe in the business, not the product.

Finding an angle for your documentary creates emotion

If you story has a specific theme or angle it can use to provoke emotion, it will be more effective at capturing its audience and of being retained or recalled. Here is a brilliant example that Bromilow, an at-home care provider, had produced for their 25-year Anniversary.