Why you should budget for social media video shoots in your marketing strategy

Since the early 2000s, social media has been a key communication tool, with social platforms and social posts having the power to reach billions of people in seconds. In fact, there are approximately 4.62 billion social media users worldwide, spending, on average, 147 minutes daily on these platforms!

So, if you‘re not using social media to market your business, then what exactly are you doing? The benefits of social media as a marketing tool are almost unparalleled. You should use social platforms to your advantage to:

– Increase brand awareness.

– Generate leads and sales.

– Grow your brand’s audience and engagement.

– Drive traffic to your website.

However, you need an excellent social media strategy to achieve these goals. One of the most critical factors in creating a successful social strategy is creating and curating good-quality content through videos and photography. 

Capturing content and sharing it through a social media video is a fantastic way to grab your audience’s attention. This method is also a great way to share information with your audience in a short time. Sharing great photography online is also an effective way to capture your audience by showing them your brand, its personality, and its products or services. 

Why should you budget for content shoots? 

Well, we know social media is an effective tool and that curating quality content is necessary. But why is it so essential? Below are six benefits of consistently sharing good content on social media.

Audience retention

Lead generation and increased conversions

Higher SERP rankings

Increase brand awareness

Generate industry authority

Create loyal brand advocates 

In the long run, you will save money on social media marketing because people will know your business through its highly engaging and quality content and good reputation. Simply put, people only want to shop at businesses that are known for their quality products and services.   

How to budget for social media content shoots?

Maintaining a great ROI is vital to having a goal and market within your budget. Splurging vast amounts of cash on social media videos and photography without proper planning and budgeting gets you in a bit of a pickle. We’ve put together three helpful tips to budget for social media content shoots. 

Have a plan. Make sure you know what you want to shoot! Start writing a list of anything you think you will need. From the products you want to shoot or the locations you want to shoot at, gather inspirational images online and create a mood board. How are you going to capture your content? Through social media video or photography, or both? Estimate how long the shoot will take (time = money). 

Decide who will help you. Will you be capturing the content yourself? If so, who or what equipment will be required? Or will you be hiring a third party? If you are hiring a third party, do your research on them. Take a look at the work on their website and social media. Does their vibe align with your brand and its values? Do you like their work? Book an appointment with them to sit down and see how they can help you. You might want to bring that mood board you made and see if their vision aligns with yours. 

Create content that will last! Think of how you can shoot content that will last its time and give you a solid return on investment. If you’re shooting photos of your employees, consider shooting each employee individually. If you take pictures or videos of only one person and they leave the business, you will have to go through the process of shooting content again. You want to shoot content that can be used in the next year. Think about shooting content that is relevant to forecasted trends in your industry. Do lots of research and even look at your competitors to see what type of content works for them!

Now you have a general idea of why you need to budget for social media content shoots! Not only will it make your brand look good, but it will boost your social media strategy. What type of content are you thinking about shooting for your brand? Social media video or photography? If you’re looking to shoot high-quality social media content, give us a buzz and talk with one of our experts.

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